Seriously, consider how strange the Vapormax is: unlike 99.9 percent of all shoes, this sneaker does not really have a sole. Or it does, technically, but in the form of a series of air bubbles where the hard, flat, standard-with-every-other-shoe-model sole should be. That?s weird! And yet in spite of the strange design, the Swoosh has invested in the design heavily?pumping it out in zillions of colorways and slightly tweaked silhouettes. Nike has trickled the shoe down Adidas ZX Flux Mujer through fashion circles, starting at the peak of weirdo mountain by debuting the silhouette on the Comme des Gar?ons runway. Then there was a collaboration with Acronym and Nike Air Max 90 Femme Bleu a campaign that featured the shoe on the feet of Nike Air Force 1 Mujer stylish crooner John Mayer. Now, after worming its way through culture, the Vapormax is a top priority for the Swoosh: while the company doesn?t break out individual sales, it noted in its latest earnings Nike Air Max 270 Mujer report that the Vapormax was among several shoes that helped drive huge growth for the company. NPD footwear analyst Matt Powell reports that in the Nike Air Max 95 Femme 12 months leading up to November 2018 the shoe was 39th overall in sales.
Nike is still hard at work turning one of its most cutting-edge designs into a mainstream hit. To that end, the new year brought with it a new iteration of the sneaker, aptly named the Vapormax 2019. Most of the adjustments are performance related, like an ?internal cage? to help the foot Nike Air Max 90 Mujer feel more locked down.But, because this is Nike we?re talking about, the aesthetic of even its highest-performing shoes will always be www.laboamberieu.fr a consideration. So the shoe traded out its knit upper to keep up with the hottest trend in footwear: translucency. I mean that both figuratively?the sneakers in Virgil Abloh?s ?The Ten? collection are Nike Air Max 1 Femme meant to deconstruct the shoe by pointing out features like ?Air? even on shoes, like the Nike Air Vapormax Damen Air Jordan 1, where the feature isn?t visible?and literally: the upper on the still-sold-out-in-every-damn-color Epic React 87 is the sort of see-through that requires investing in new socks. The new Vapormax upper, made out of a sci-fi-sounding material called Nexkin, shares its transparency with the Epic React.
Nike?s already created a shoe beloved by the fashion community with the Vapormax, but the brand continues to retool, incorporating the sort of elements that have made other models runaway hits. The Nike Air VaporMax Femme shoe is a testament to how much Nike can steer the conversation when it comes to what we?re willing to put on our feet. Last year, I wrote about how the Acronym Vapormax caused a personal identity crisis: they were so bizarre that Nike Air Max 90 Mujer I couldn?t Nike Air Huarache Femme figure out how to wear them. But the Vapormax 2019 is just more proof that when Nike seems to push things too far, it lands at exactly the right place.